Viktor Paunovic
Finance analytics case study

Revenue Trend Report

A decision-focused Power BI concept that turns monthly revenue, budget and cost movement into a concise executive view—built to reveal momentum, variance and the markets driving change.

Power BIDAXSQLFinancial AnalysisData Storytelling

Executive revenue overview

Use the period controls to recalculate the full report. KPIs, trend lines, product mix and regional performance remain tied to one filter context.

Finance Performance / FY 2025
Net revenue
€0
0%vs comparable prior period
Contribution profit
€0
0%contribution margin
Budget variance
€0
0%against revenue plan
Best month
—
€0highest net revenue
Revenue vs budget
Monthly net revenue and plan
Revenue mix
Share by product vertical
Market contribution
Revenue allocation and year-on-year movement
MarketRevenueShareYoY

From movement to action

The report is designed around the questions finance leaders ask first: what changed, where it changed and which response deserves priority.

01 / OBSERVE

Momentum strengthened

Revenue finishes above plan as the second half outperforms the first, with Q4 providing the strongest quarterly contribution.

02 / EXPLAIN

Mix supports margin

Higher-value Casino and Live Casino activity expands the contribution base while Sportsbook remains the largest single product vertical.

03 / ACT

Protect efficient growth

Prioritise retention in high-growth markets and review acquisition efficiency before increasing spend in slower regional segments.

Model and methodology

A compact star schema and explicit measures keep finance logic auditable, reusable and responsive to report filters.

Semantic model

  • FactRevenue at month × market × product grain, containing revenue, variable cost and budget amounts.
  • DimDate, DimMarket and DimProduct filter the fact table through one-to-many, single-direction relationships.
  • Power Query standardises source types and keys; DAX handles filter-sensitive financial measures.
  • Variance uses budget as its denominator and returns blank when a valid comparison is unavailable.

Representative DAX

Revenue Variance % = VAR ActualRevenue = [Net Revenue] VAR BudgetRevenue = [Revenue Budget] RETURN DIVIDE ( ActualRevenue - BudgetRevenue, BudgetRevenue )

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